Lifestyle Business Episodes

Thanks to Chris Niemeyer for a fantastic conversation! Learn more about him at !

Andrew is walking towards me. He has a tarantula in one hand and a plastic red Solo cup filled with money in the other. In that moment, it was obvious that he was on to something. Andrew is our oldest son- a sixteen-year-old who who was fifteen at the time. He has always had an affinity for bugs, arachnids and anything that freaks out most adults. But the kids love them. So when we went to Clearwater Beach last February on Super Bowl Sunday to check out the festivities because the game was being...

"My industry is too saturated..." If you have uttered these words, you haven't heard of or embraced the idea of a million micro niches. If your industry is too saturated, you haven't niched down enough and in different directions. For many of you, those aren't revolutionary words. We've been told over and over about the need to niche down. But we aren't explained why often enough. Gone are the days of being a health expert, business expert or an expert in real estate. We are now in the world of ...

Good things come in small packages. For those of us who vertically challenged in elementary school, we were destined to hear that phrase a number of times growing up. When it comes to business, small is underrated. It's under appreciated and it's especially undervalued. When it comes to entrepreneurship- especially lifestyle businesses- small is often an advantage, not a hinderance. Whether it's because of ego, insecurity or the belief that impact with be more significant by being bigger, so man...

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Let me guess what you are thinking. You want to start a business to build that life of freedom but there is no way that you can replace your income to make it a reality. Trust me, I hear it all of this time. David attended one of our Total Life Freedom live events, and he was in that exact spot. Actually, the spot he was in was so similar to where so many of us are- or have been- that it was a little strange. David was talented in his world but stuck in the corporate grind. They paid him well- e...

It would be looking through rose colored glasses to say that this whole 'running a business' thing will be all, well, rosey. It's not. Being an entrepreneur, running a business, being self employed- is hard. But as I heard my friend John Lee Dumas say, we get to choose our hard. I never appreciate the perspective from veteran entrepreneurs who gloat that this is easy. Certain days are easy. Certain weeks might feel easy. But, overall, this ain't easy. What those entrepreneurs who are chilling at...

In the podcast episode the other day titled ' How Much Freedom Do You Have In Your Life' , I told the story of my career high moment as a sports photographer- shooting the Super Bowl. It also was a low point as I realized that I had little to no control over my time or my money. The only way to make more money was to be offered one of the paltry raises that I'd seen offered to others and the only way to have more time was to, well, quit. But what do you do when you come to this realization that ...

Money, money, money. Sometimes, it seems like that's all people want. How can I make more money? Why don't I get paid me more money? How have I worked this hard, for so long, and still not have any money? Hopefully you aren't in the third camp. But rarely do we stop to think about why we want more money. Yeah, yeah. You want a better house. You'd love a nicer car. You really want to buy that pet tarantula. (That last one was nudged towards my son. I really want him to read this blog). But is tha...

One of my favorite movies when I was growing up was "Biloxi Blues", a film about a group of your recruits going through boot camp together in Biloxi, Mississippi in preparation for World War II. It was a sarcastically serious film starring Matthew Broderick, who brought the sarcasm, and Christopher Walken, who brought the serious. Walken, who played Sargent Toomey, had a steel plate implanted in his head from a past war wound. The gruff authoritarian was as tough and inflexible as that piece of ...